AdidasCrossitThor
Year
2024
Category
Animation & VFX
Watch
03 videos
Cut 01
01 · vimeo
Cut 02
02 · vimeo
Cut 03
03 · vimeo
§ 02 — Lead
Marta Ortega summons her Adidas Cross It Light racket, which flies through the air like Thor's hammer with raw power and aerodynamic control.
§ 04
Marta Ortega, padel star, stands in the middle of the court. She suddenly extends her hand and, in the manner of Thor's hammer, her Adidas Cross It Light 2024 racket sweeps across the sky and flies towards her, slicing through the air with precision thanks to its Dynamic Air Flow technology, which cuts wind resistance and maximises speed. When the racket meets her hand, the Extra Power Grip secures a firm, powerful strike, helping her deliver the perfect smash, full of spin courtesy of the Spin Blade Mold integrated into the racket faces.
The concept blends the racket's power and control with an epic visual flourish, conveying that the Cross It Light is not merely a tool but an extension of Marta Ortega's own strength, just as the hammer is to Thor. Advanced technology such as the Eleven 13 hole pattern, which boosts durability and power, reinforces the idea of holding a racket capable of impossible shots.
Credits
- Agency
- DCR
- Producer
- Flywus Studios ©
- Director
- Alejandro Martín
- DOP
- Joaquín Ponce de León
- Lights
- Christian Rivas
- Camera
- Jesús Padrón
- 1AC
- Jordy Michael
- Focus
- Laura de Sousa
- Making of
- Cristo Pérez
- Music
- Javier Afonso
- Arte
- Cristóbal Tabares
- Stylist
- Gumidafe Gutierrez
- MUAH
- Elisa Martín
- Producer Assistant
- Alma Rodríguez
Fred.Olsen 50 Aniversario →
Got a project we can help you with?
work@flywus.comBase
Fomento 7, Piso 2 Local 15
SC de Tenerife — Canary Islands, Spain