Arehucas7
Year
2025
Category
Advertising
Watch
01 video
§ 02 — Lead
2025 Christmas campaign for Arehucas, the century-old Canarian rum brand and an Archipelago reference, produced by Flywus Studios with agency Lauder.
§ 04
The piece revisits the traditional imagery of Canarian holiday gatherings — the long after-meal conversation, the shared toast, the seven house rums — translating it into a cinematic look with composed framing and warm cinematography. The narrative leans on ritual over impulse, positioning Arehucas as the natural companion to the year's most important moments.
Shot entirely in Tenerife with production, direction and post-production by Flywus Studios. Vertical-first deliverables plus horizontal and vertical cuts for regional TV, digital and social media across the Christmas campaign.
Credits
- Agency
- Lauder
- Campaign
- Navidad 25
- Producer
- Flywus Studios
- Client
- Arehucas
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Fomento 7, Piso 2 Local 15
SC de Tenerife — Canary Islands, Spain