CajasieteCarnaval
Year
2024
Category
Advertising
Watch
02 videos
Cut 01
01 · vimeo
Cut 02
02 · vimeo
§ 02 — Lead
Cajasiete, true to its commitment to Canarian traditions, backs the Carnival once again this year.
§ 03 — Gallery
03 stills
§ 04
For this edition, the communications campaign 'Invierte tu tiempo en pasarlo en grande', created by Arco Comunicación, invites us to enjoy Carnival to the fullest, no matter the obstacles.
Four playful stories show how, with a little ingenuity and a hand from Cajasiete, any obstacle can be turned into an opportunity to live Carnival at full volume.
A young man with no costume finds his answer in a lifeline loan from his friends; a catrina swaps her dull wig for one that matches the Cajasiete colour — and her own style; a family puts together an inventive low-cost costume out of toilet paper; and finally two retired couples sew and iron away in order to enjoy Carnival to the max.
With thanks to: Asociación Cultural Baraberé, Comparsa Carabao Wayana.
Talents: Maria Salazar, Carlos López, Jairo Guzman, Omaira Villanueva, Luis Dyangani, Nuhazet Cubas, Borja Santos, Alejandro Morales, Aura Marina, Antonio Facciuto, Noelia Oval.
Credits
- Producer
- Flywus Studios Ejecutivo de cuentas: Javier Cabrera Directora creativa: Alexandra Perez Director de
- Arte
- Aarón Ponce de León
- DOP
- Joaquin Ponce de León
- Camera
- Julián Padrón
- Lights
- Daniel Palacios
- 1AC
- Jordy Michael
- Focus
- Laura De Sousa 1AD: Christian Rivas
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SC de Tenerife — Canary Islands, Spain