AdidasMetalbone2026—PowerofNature
Year
2026
Category
Advertising
Watch
01 video
§ 02 — Lead
'Power of Nature' is the presentation piece for the Adidas Metalbone 2026, fronted by Ale Galan. The concept translates the strength, balance and precision of the product into cinematic visual language, connecting the racket's performance with natural elements that reinforce the brand message.
§ 04
Audiovisual production by Flywus Studios for Adidas Padel and agency DCR. Direction, cinematography and post-production executed in the Canary Islands, leveraging the archipelago's diverse locations — from volcanic landscapes to contemporary urban settings — as a visual backbone for the story.
Piece optimised for multi-platform distribution: 16:9 master for YouTube and digital plus vertical (9:16) and square (1:1) adaptations for the brand's and Ale Galan's team social media campaign.
Credits
- Client
- Adidas
- Agency
- DCR
- Producer
- Flywus Studios
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Fomento 7, Piso 2 Local 15
SC de Tenerife — Canary Islands, Spain