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The spot frames the family gathering around the table and a local product that has become part of the Canarian Christmas ritual. The narrative places the ham at the centre of the meeting, with a light script that blends Canarian humour and emotion to connect with a consumer who defends local produce over industrial offerings from outside the islands.

Full direction, cinematography and post-production in Tenerife, with warm aesthetics, careful wardrobe and an art direction focused on the Christmas table. Deliverables in horizontal format for regional TV and digital, plus vertical adaptations for social media.