Flywus Studios

Service

Behind the Scenes Production in Tenerife

Making of, BTS for social media and on-set photography

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At Flywus Studios we produce professional behind-the-scenes content for our own shoots and for third-party productions. BTS is not an add-on: it is a piece of content with intrinsic value that shows the creative process and amplifies the reach of the main production.

Why invest in BTS

The making of a shoot generates highly shareable content: the crew at work, set prep, in-between moments, the transformation of an empty location into a working set. Its authentic content that humanises the brand and demonstrates the investment behind the final result.

A single shoot day can fuel weeks of social media content from the BTS alone.

04 — FAQ

Frequently asked questions

  • What does the behind-the-scenes service include?

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    We deliver four formats per shoot: a BTS video edit of 1-3 minutes narrating the creative process, short clips for social (Reels, Stories and TikToks delivered hot off the set), on-set photography in editorial selection (crew in action, technical detail, spontaneous moments) and time-lapses of the set build and strike. A single shoot day generates weeks of social content.

  • Why invest in professional BTS instead of phone footage?

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    Professional BTS is editorial content with a narrative, not improvised documentation. A well-produced BTS humanises the brand, demonstrates the investment behind the final result and creates highly shareable content that amplifies the reach of the main piece. A phone cannot capture the audiovisual quality nor the editorial eye needed for the making of to work as a piece of marketing in its own right on social media and in press.

  • Which projects have you produced behind-the-scenes for?

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    We produce BTS for our own projects (commercial campaigns for Adidas, Lidl, Fred Olsen Express, music videos for Cruz Cafune and Los Vinagres, fashion films) and for external productions that need professional documentation of their shoot. Highlights include Crossfire BTS, Malfy + Missoni and Verano dame mas. We work with brands, agencies, artists and production companies.

  • How much does it cost to produce behind the scenes for a shoot?

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    BTS typically costs 10-20% of the main shoot budget depending on scope: a single-day coverage with edited video and a photographic selection starts around 800-1,500 euros, while multi-day coverage with dedicated crew (video, stills and full post-production) ranges between 3,000 and 8,000 euros. It is one of the best returns on investment in content per euro spent.

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