Flywus Studios

Service

Branded Content in Tenerife

Mini-documentaries, fashion films and social-first series

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We produce branded audiovisual content the audience chooses to watch. It is not conventional advertising: it is content with intrinsic value - emotion, story, entertainment - where the brand is naturally integrated. The result is higher engagement and recall than any traditional spot.

What we do

We develop branded content audiovisual pieces in every format a brand needs: mini-documentaries, episodic social-first series, fashion films, behind-the-scenes content and pieces tied to brand experiences and activations.

Every project starts from the clients brand strategy. We find the narrative angle that connects the companys values with the interests of its audience, and turn it into an audiovisual piece with a professional production standard.

04 — FAQ

Frequently asked questions

  • What is the difference between branded content and a commercial?

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    A commercial interrupts content consumption to sell a product in 20-60 seconds. Branded content is content the audience chooses to consume for its intrinsic value (entertainment, emotion, story), with the brand naturally integrated. Typical formats: mini-documentaries of 3-10 minutes, episodic series for social, fashion films, behind-the-scenes content. It drives more engagement and recall than traditional advertising but requires a larger narrative investment.

  • Which brands have you produced branded content for?

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    We have produced branded content for Malfy Gin (Malfy + Missoni collaboration in fashion and lifestyle), Harvey Nichols, Fred Olsen Express, Promotur Turismo de Canarias (Isla con Alma) and the documentary series Hidden Canary Islands for Amazon Prime and Apple TV+ with Peter Greenberg. We work both directly with brands and as service production for international partners.

  • How much does a branded content piece cost in Tenerife?

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    The typical branded content budget ranges from 15,000 to 80,000 euros depending on format and scope: a 3-5 minute mini-documentary with a single location sits at the lower end, while a multi-platform episodic series or a fashion film with international casting reaches the upper range. The Canary Islands tax incentives (up to 50% deduction) significantly reduce the net cost for non-Canarian brands.

  • What formats do you deliver branded content in?

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    We deliver every project in all the versions required for multi-platform distribution: 16:9 horizontal master for YouTube and web, 9:16 vertical for Reels, Stories and TikTok, 1:1 square for feed, multiple duration cuts (15s, 30s, 60s, long version) for paid media and subtitling in the required languages. A single shoot fuels a complete content ecosystem.

— Next step —

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